Experienced, independent partner in CDP selection and deployment

Adapt Clear Value is an experienced European partner of the Customer Data Platform Institute (CDPI). We have more than 7 years of experience in selecting the best matching CDP for every individual company. We have regular contact with all CDP vendors with a European presence and with clients of CDP vendors. We do this to make sure that we have a complete and correct impression per vendor from vendors, from our own experience and from experience of the vendor’s clients.

Below you may find the CDP vendors with a presence in Europe. This is a group of approximately 80 CDP’s that are based in EMEA or that some from America or the APAC region and service the EMEA market. During every selection process we update our information and check if there are relevant solutions that should be on your longlist or shortlist. Contact us if you have questions on a CDP solution that has not been mentioned here.

If you first want to know what a CDP is, then click here.

CDP Solutions Overview

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Acquia

Unify all data into a single, persistent customer record that is available via UI and API to serve as the foundation for all insights and action. CLick here for more information on Acquia Customer Data Platform.

ActionIQ

A Modern Data Management Solution Built to Scale with Your Business. Traditional data systems can’t keep up with modern business requirements, and marketing clouds can’t scale to modern data requirements. ActionIQ combines customer information and experience capabilities within a single platform to empower your entire organization/company.

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Adabra

Adabra is an Italy based marketing automation and personalization platform to create unique and customized experiences for each user over all the channels.

Adabra

Adobe Real-Time CDP

Unify and activate people and account profiles in real time. Collect, normalize and unify all known and unknown individual data and company data into robust, real-time people and account profiles that let B2C and B2B marketers deliver personalized experiences across any channel, at scale.

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Advalo

Advalo is a France based solution. In addition to playing its role as a CDP, the Advalo platform leverages artificial intelligence and more than 50 innovative predictive models to address the consumer at all points of contact with personalized messages that meet their desires and needs.

Advalo

Amperity

Amperity is the Enterprise CDP for Customer-Centric Brands. (Currently only serving Northern America.) How would you drive your business differently if you could make sense of your customer data? What would measurement and activation look like if you knew that every profile you have is complete and accurate? There are thousands of options for identity resolution, from legacy solutions to newcomers, but no one had gotten it right — so we invented a whole new way to do it.

Aptania

Web analytics, Lead generation, Digital Marketing and CRM for B2B and B2C. Aptania is based in the UK.

Aptania

Aqfer

Aqfer is an Open and Pluggable Approach to CDP; a purpose built SaaS to solve for today’s big data marketing challenges. Our focus is helping Agencies, MSP’s, and Systems Integrators deliver on those business outcomes. We are pioneers in serverless computing for the Big Data Marketing Challenge. The aqfer MDP is a data/technology agnostic SaaS solution for big marketing data. By efficiently and cost-effectively ingesting and harmonizing raw 1st, 2nd and 3rd party data as it arrives, the aqfer MDP makes data quickly available for attribution, segmentation, visualization, insights and activation utilizing any tool.

Audiens

We reveal fascinating insights in your Shopify data and deliver easy-to-implement recommendations to improve LTV and decrease CAC. Audiens is Italy based.

Audiens

Bloomreach (Exponea)

Bloomreach CDP (formerly Exponea Core) collects data from all possible sources and builds a unified Single Customer View to understand your audience, and uncover hidden patterns in customer behavior.

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Blueconic

BlueConic is a pure-play customer data platform that scales for today’s goals and tomorrow’s ambitions.

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Blueshift

Personalized Omnichannel Engagement Powered by Unified Customer Data. Discover the SmartHub CDP.

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Camp de Bases (Jellyfish)

A true marketing data hub, Quintessence allows you to manage and exploit your data thanks to a graphical interface designed by and for marketers!. Camp de Bases is part of Webedia group and will be rebranded as Jellyfish. Camp de Bases is France-based.

Capsule CRM

“We make CRM simple.” Capsule believes the value of a modern CRM lies in the ability to help businesses stay organized, know more about their customers, build strong relationships and to make the most of sales opportunities, all while minimizing user input.

Capsule CRM

Celebrus (D4T4)

Connect instantly with your customers, as if you’re selling face-to-face. Capture, contextualize and activate audience data to deliver personalized experiences customers love. Do it with the Celebrus CDP in real-time, in every marketing channel and faster than any other solution on the market.

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Cendyn

Connect with your guests on their unique journey. Start making sense of your data and put your guests at the heart of what you do. Cendyn offers Starling, it’s next-generation customer data platform.

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CleverData

CleverData solutions and software products based on AI and Big Data technologies. CleverData is Russia-based.

CleverData

Commanders Act CDP

Commanders Act Customer Data Platform lets you increase sales and loyalty through meaningful relationships with your leads and customers.

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Conjura

Conjura is the performance data analytics solution. It helps you to focus and mobilise your data to distinguish between a great customer and a mediocre one. Know where to find them, how to get more from them and how to keep them coming back. Conjura is UK-based.

Conjura

ContactLab

Hub is the feature on the Contactlab Marketing Cloud that makes it possible to collect and integrate all your customer data in one place, in real time. Hub can communicate simply and immediately with eCommerce sites, CRM software, cash register management systems, client services, apps and other external systems. ContactLab is Italy-based.

ContactLab

Cross Engage

CrossEngage is the Customer Operating System for growing your customer base into valuable, individual customer relationships. It offers a seamlessly integrated Customer Data Platform (CDP) and Customer Prediction Platform (CPP) that smartly leverages the power of your first-party customer data using best-in-class artificial intelligence (AI) and automated machine learning (AutoML).

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Custobar

Unlock the power of your customer data. Create a unique customer experience and increase your sales with Custobar, a Customer Data and Marketing Automation Platform for omnichannel and online B2C businesses. Create multi-channel marketing campaigns based on data, make them more relevant to your customers and more profitable for your business. Use your own customer data to target marketing instead of relying fully on audiences provided by 3rd party marketing apps and cookies. GDPR-proof

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CustoCentrix

Accelerate data collection and email consent at points of sale. CustoCentrix Freedelity is Belgium-based.

CustoCentrix

DataTalks

Get a 360° view of your customers. Do you want your brand to deliver targeted, highly personalized buying experiences – across all channels?
Achieve that level of omnichannel personalization with the Data Talks CDP.

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Datatrics

Create personalized customer experiences. Increase conversions using AI-powered technology to unify marketing data, segment your audience and connect each customer with the right messages at the right moment.

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Decide.AI

Intelligent Customer Data Platform made easy: Decide AI provides you a CDP to centralize your data and use AI algorithms to score marketing campaigns and customers fully automated. Decide.AI is France-based.

Decide.AI

Dengage

Customer data activation, marketing automation and multichannel messaging in a single, scalable and robust platform.

Dengage

Easyence

Easyence’s CDP responds to retailers’ challenges, in an omnichannel context. Its CDP responds to the challenges of brands, in an omnichannel context. A complete vision of promotions, online and in store for all business teams. Easyence was formerly known as Ysance. Easyence is France-based.

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Emarsys (SAP)

Emarsys enables brands around the world to deliver truly personal customer interactions across email, mobile, social, and web.

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Eulerian Technologies

Eulerian Technologies is an analysis and real-time optimization of e-marketing operations company. The company specializes in web analytics, tag management, attribution modeling, data management platform (DMP), data-driven marketing, and more. Eulerian is France-based.

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Exacaster

Exacaster is an actionable customer data platform for Telecom. We help Telecoms and Retailers make data-driven decisions, deliver great customer experiences, and achieve superior growth.

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Flytxt

Driving digital customer engagement through Intelligent Marketing Automation. Flytxt is Netherlands-based.

Fospha

Fospha has been providing CDPs for clients like Direct Line Group, Allianz and the Financial Times for nearly 20 years. Fospha is UK-based.

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Hive Marketing Cloud

Hive is a Customer Insight and Engagement Platform. Hive collects and combines all of your customer details so that your messages are compliant, personal and relevant. Hive is active in Travel, Tourism and for subscription-based companies. Hive is UK-based.

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Imagino

Imagino lets you access, understand and activate customer data to provide all your customers with a seamless, personalized experience, both online and offline. Imagino is France-based.

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Informatica

One cloud platform. Every cloud-native service you will ever need for data management. Introducing the industry’s first and most comprehensive AI-powered data management platform. (Formerly Allsight CDP).

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InQuba

Create and optimise the journeys your customers love. With inQuba’s AI-driven Journey Management software, it’s easy to turn customer data into visual paths, overlay emotion, and use deep insights to design interventions that optimise for revenue. InQuba is a South-Africa based vendor.

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Insider

One platform for individualized, cross-channel customer experiences. Insider connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform with the fastest time to value.

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IntentHQ

The challenge set for Intent HQ was to unearth the value hidden in an abundant customer dataset, transforming it into a data-driven customer experience and significant business performance. Which is exactly what we did. From ingesting every customer event to enriching the data to democratising the insight to injecting intelligence into customer interactions.

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Invenna (The Data Agency)

Using the Invenna Customer Data Platform allows you to gain access to all channels and always have a 360-degree customer view at your disposal. Invenna is part of The Data Agency, together with Human Inference and EDM. Invenna is Netherlands-based.

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Ireckonu – IknowU CDP

IKnowU is a Customer Data Platform (CDP) that tells you everything you need to uitilize and interpret guest information. It works as a repository of all consolidated guest profiles, which you can then customize and manage in whatever way works for you. And with everything in one place, it can sync with your external systems, giving you nimble access to your guest information, as and when you need it.

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Jahia

jCustomer is Jahia’s proprietary headless Customer Data Platform (CDP) engine, powered by Apache Unomi. Built by the same team that developed Unomi, jCustomer takes those leading data management tools and funnels them through our award-winning platform, delivering actionable customer data that you can put to use immediately.

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Journy.io

Journy is an intelligent customer data platform (CDP), aimed at driving customer activation, adoption, retention and growth, while fighting churn. Journy.io is Belgium-based.

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LeadBoxer

Lead & Customer Intelligence. Identify your most qualified Leads and Customers and insert valuable insights into your sales workflow. LeadBoxer is Netherlands-based.

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Lytics CDP

Stop talking at your customers. Start listening to them. Harness the power of first-party data to understand what your customers really want with Lytics, the customer data platform built for marketers.

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Mastercard SessionM

SessionM integrates with disparate systems to accelerate the collection of data to empower downstream marketing systems. Data is orchestrated from systems such as: mobile app/mobile ordering, ecommerce, CRM, POS systems, and more to form one complete, actionable profile per customer. Fusing machine-learning, real-time decisioning, and an ability to deliver messages, offers, or loyalty tactics across any channel, marketers are able to create smarter interactions that drive incremental behaviors and profit.

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Mediarithmics

The platform allows to easily achieve your marketing use cases by using intelligently your data for more efficiency and relevance in your communications.. Mediarithmics is France-based.

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Microsoft

Microsoft Dynamics 365 Customer Insights is a state of the art enterprise platform for customer data (CDP).
It delivers unparalleled customer experiences with world-class AI and analytics.

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Mindbox

Collect customer data into a single profile and build end-to-end communication across all channels. Mindbox is Russia-based.

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mParticle

Simplify your customer data infrastructure. Collect customer data once through secure APIs and SDKs and connect it to all of your tools with mParticle’s Customer Data Platform. Manage data quality, enforce governance, and drive better customer interactions.

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Myntelligence

We’ve helped millions of people find what they were looking for, while optimizing the cost of doing it. Myntelligence is Italy-based.

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Nessie.ai

A no-code platform made by data scientists for marketers. Nessie unifies data from your whole stack and fuels your campaigns. Nessie.io is Belgium-based.

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NGData Intelligent Engagement Platform

Connecting with customers means both gaining a deep understanding of them and engaging with them in the most relevant way. A standard Customer Data Platform just won’t cut it. NGData is a feature-rich CDP with the most insightful Customer DNA while real-time interaction management enables true one-to-one personalized marketing across every stage of the customer journey.

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Nominow

Nominow is a Customer Data Platfrm from The Netherlands that enables you to realy understand your customers. There’s a lot of market intelligence scattered around in your organisation. But somehow it remains a challenge to get an integrated and actionable insight into what your target groups are up to. Nominow has been developed to solve that issue for you.

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Np6

NP6 is a French omnichannel marketing automation platform designed to increase customer engagement and loyalty. From a single and intuitive interface, centralize all your data, finely segment your audiences and communicate with your customers on their favorite channels: email, mobile, web, social networks, mail, etc. NP6 by ChapsVision allows you to create a unique and highly personalized customer experience from a single interface.

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Numberly

Datalively is the CDP of Numberly. The Customer Data Platform allows you to collect all of your first party data: navigation behaviors on your website or mobile applications, reactions to your marketing campaigns, customer flows and data partnerships.

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OpenJaw t-Data

OpenJaw t-Data is the Customer Data Platform for travel that unlocks your customer data to supercharge your transformation to a customer-centric travel retailer. OpenJaw is Ireland-based.

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Optimove Relationship Marketing Hub

CRM Journeys, mapped by AI. High-velocity, promotional, data-centric brands choose Optimove to scale their CRM marketing, intelligently.

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Oracle CX Unity

Bring together data from all sources across marketing, sales, and service as well as finance, supply chain, and HR to create a single, dynamic view of your customer with Oracle Unity Customer Data Platform. You can create customer-centric campaigns leveraging more than 50 prebuilt, intelligent attributes, such as customer lifetime value, days since last email open, days since last purchase, and more.

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Piwik Pro

ntegrate data, understand customers. Get more ways to collect, import and export data about your customers. Keep customer data private and secure. Connect with other platforms, such as CRMs and business intelligence tools.

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PRDCT

The PRDCT Customer Data Platform combines all your client, prospect and lead data together in one place, GDPR proof. Our PRDCT apps support your customer interactions throughout the customer journey. The platform adds value for everyone who works with customer data, not just marketing, sales and customer service

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ProCampaign

Consolidate all data sources with the CDP ProCampaign into a single database and get a consistent dataset. ProCampaign bundles all information and makes it available to all docked systems in real-time via flexible interfaces.

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Qivos Cloud

A (SaaS) Customer Data and Loyalty Platform that enables marketers to identify shoppers in the real world, analyze their behavior and connect with them in real time like the way they do in the digital world. Qivos is Greece-based.

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Raptor

Connect all your data sources to create a 360° Single Customer View. Raptor Services is a Software-as-a-Service company that delivers Personalization Software, Recommendations and a Customer Data Platform, which enable companies worldwide to deliver personal and data driven customer experiences. Raptor Services is Denmark-based.

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RedEye

RedEye’s AI driven Marketing Automation platform, perfect for the B2C Marketer, enables you to automate personalised multi-channel campaigns, achieving on average a 38% increase in revenue within your first year of working with us.

Redpoint Global – rgOne

Your customers’ expectations for hyper-personalized experiences grow higher every day. Now you can step up to those demands — with completely integrated customer data sources, meaningful next-best offer analytics and perfectly synchronized campaign orchestration touchpoints, all with seamless tech integration. The outputs? Less interaction costs, more revenue, more satisfied customers, and more tangible ROI: This is how leading marketers lead markets. Find out more about rgOne.

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Relay42

The difference between Relay42 and other CDPs out there is that we believe you need more than just a way to centralize your data. With Relay42, you can activate your data across channels, learn from customer behavior, and leverage those learnings to optimize — and personalize — the customer journey. Relay42 is Netherlands-based.

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Salesforce – Customer 360 Audiences CDP

Customers have gone digital-first. And marketers must be data-first in order to engage with relevance, personalize every moment, and build trusted customer relationships. And they must do all this while driving revenue and working from anywhere.
That’s a tall order for any marketer. Salesforce CDP can help keep you centered with a single-source of truth — providing more intelligent, actionable, and trusted data at your fingertips.

Salesforce CDP

Scal-e

From data to Loyalty & CX: a fully integrated modular Martech platform : CDP & Digital Marketing Hub.

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Simon Data

Listen, think and speak to your customers. From one, centralized platform. Unify, explore, and action on all client data – irrespective of latency, type, or size – that leverages your existing infrastructure. No-code audience management: all your data in one place for more nuanced and dynamic segmentation.
Transparent identity resolution: self-service identity tooling for marketers to maximize the number of interactions resolved to an actionable identity.

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Sitecore CDP (Boxever)

Transform marketing efforts into intelligent experiences that acquire, serve, and retain customers by using Sitecore CDP to capture, unify, and activate omnichannel customer data. Boxever was acquired by Sitecore, the digital experience platform leader, in March 2021.

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Snowflake

The Snowflake Cloud Data Platform is a single, global platform for your data and your essential workloads, with seamless data collaboration. Snowflake is a fully managed service that’s simple to use but can power a near-unlimited number of concurrent workloads. Snowflake is your solution for data warehousing, data lakes, data engineering, data science, data application development, and securely sharing and consuming shared data.

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Squeezely

Squeezely gives you full control over your data. Start off with a 360 degree customer view that’s in sync with all marketing channels. With personalisation module that add personalised elements to every webpage. With a journey builder to build real time triggers to your Email Service Provider (ESP). Squeezely is Netherlands-based.

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Tealium

Tealium connects data so you can connect with your customers. Real-time CDP and Predictive Insights delivers relevant and trusted experiences based on real-time customer data.

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Teavaro

Teavaro’s real time customer data platform (CDP) empowers brands (data controllers) to build lasting data-driven digital assets and to evolve their marketing strategy through continuous data-driven digital marketing and service innovation. Teavaro is UK-based.

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Ternair

Easy access to all your customer data from different data sources. With Ternair, anyone can get started with marketing automation quickly, effectively and efficiently. Use all your customer data to create and automate data-driven 1-to-1 campaigns across various channels. Experience the ultimate freedom.

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Terragon CDP

Terragon

Treasure Data CDP

Deploy fast and act on data-driven insights in no time. Treasure Data quickly onboards customer data with schema-flexible data ingestion and built-in query engines that provide fast access to persistent, historical customer views. There’s no need to stitch together multiple solutions to meet your unique needs—just one platform to connect your marketing, service and sales systems for one unified customer experience.

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Twilio Segment

Empower every team with good data. Segment collects events from your web & mobile apps and provides a complete data toolkit to every team in your company.

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UniFida

The customer data platform for insight driven marketers. Capture and unify all of your online and offline data with the UniFida customer data platform. Build a single customer view your entire marketing team can access and deliver seamless customer experiences.

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Upland BlueVenn

Upland BlueVenn is a CDP & omnichannel marketing platform to boost customer engagement. Unify every customer interaction to deliver personalized, omnichannel experiences that increase customer engagement and lifetime value.

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Vemt

The VEMT Customer Data Platform (CDP) creates a unified source of behavioral customer data. It collects and unifies data from all your sources, independent from the data structure or identifier (email, cookie, etc). VEMT’s CDP centralizes, processes and enriches data so you gather insights and use it for personalization, segmentation, rewards, coupons, recommendations, analytics, campaigns, and other data-related business needs. VEMT is a trade name of Bridgetools and is Netherlands-based.

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WhenWhyHow

whenwhyhow is a pioneering new type of Behavioral Customer Data Platform (CDP) focused in customer-mindset analytics and actionable AI based #digitalempathy to improve loyalty, reduce churn and boost LTCV. WhenWhyHow is Spain-based.

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White Rabbit

Grow your business with the most complete software. White Rabbit is an all-in-one cloud platform delivering all the tools necessary to manage your business. It doesn’t just track, but it also manages customer activities, internal communications, team projects, campaign design, results analysis and sharing and filing of useful work materials. All this in one platform.

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XtremePush

Xtremepush is a global Multi-Channel Experience and Engagement Marketing Platform. We enable hundreds of leading enterprise brands to drive engagement and increase revenue. XtremePush is Ireland-based.

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Zeotap

Developer of a customer intelligence platform designed to help companies better understand their customers and predict behaviors. The company’s platform meets the GDPR enterprise data privacy and security standards and incorporates independent, integrated modules including customer data unification, identity resolution, enrichment, analytics, and modeling and activation to multiple partners in the marketing ecosystem, enabling brands to build on a nucleus of first-party data to win new customers and grow their loyal base and invest in meaningful experiences.

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True understanding of CDPs from multiple selection projects

Adapt Clear Value has 7 years of hands-on experience in selecting and deploying CDP’s for various clients in Europe. We have experience in defining relevant requirements for our clients, based on their ambitions and goals. And we are realistic: many of our clients rely on us to select the CDP with the best match with their ambitions. This means that we do not select the CDP with the most functionality if that is not required. An afforable CDP that is fit for purpose and scalable if so required.

Equally important for our clients is that we have a sound understanding of the CDP solutions that are available in Europe. We have an extensive library of documents and notes on CDP solutions that we can compare with the information that CDP vendors themselves share via their channels and via CDP Institute, Gartner, Forrecter and other organizations.

The benefit for you as a company is, that we can add our experience with CDP vendors and their track record in the eyes of their customers to help you select the right CDP vendor for your company. Below you may find a subset of CDPs that are avaiable in Europe. But please reach out if the CDP that you are considering is not mentioned here.

Our independence guarantees the selection of the best CDP for you

What is important for all of our clients is that we are software agnostic or platform independent. That means that we have no partnerships with CDP vendors and can therefore select the best CDP solution for your company, based on your requirements.

The benefit for you as a company is, that we can add our experience with CDP vendors and their track record in the eyes of their customers to help you select the right CDP vendor for your company. Below you may find a subset of CDPs that are avaiable in Europe. But please reach out if the CDP that you are considering is not mentioned here.

What is a CDP?

Do not worry if you are not familiar with CDPs. Or the difference between a CDP and a CRM, DWH, Data Lakehouse, MDM, DMP, CJO or MA solution. Click here and find out. Or contact us and we will explain it in simple terms.

What is a CDP?