mParticle Raises $150 Million Series E to Help Teams Accelerate Time to Data Value

New York – 5th October, 2021 | mParticle announced that it has raised $150 million in Series E funding, led by Permira’s growth fund which backs leading tech-enabled and digital businesses. The funding will support mParticle’s continued global go-to-market expansion, as well as significant R&D investment as demand for customer data infrastructure continues to accelerate. With the round, Daniel Brenhouse, Principal at Permira, will join the mParticle Board of Directors.

Creating truly adaptive, privacy-friendly digital experiences is becoming a universal brand mandate, but companies wrestle with several customer data challenges that inhibit success. Solving challenges around data quality, governance, and connectivity are the precursor to making sure that digital experiences are relevant and personalized, as well as privacy compliant.

mParticle enables businesses to easily manage the immense growth of data volumes moving to and from sources, systems, API’s and applications. Using a single API, developers, product managers and marketers can manage customer data along the entire product and customer life cycle while also addressing challenges such as data quality and governance. Additionally, mParticle accelerates the time to value realization by facilitating real-time syncing of customer data to over 300 analytics and marketing APIs.

Source: mParticle 

Back to the overview

Contact us today

Call, mail or message us for more information.