How UniFida improves marketing attribution with it’s AI powered CDP

For all B2C and D2C companies marketing is a very substantial cost. No need to say that Marketing needs to know how it can best spend its budget on lead generation and customer retention across the customer journey and across all direct channels.

UniFida’s marketing attribution is based on understanding customer journeys. Journey steps can include offline events like receiving a catalogue as well as online like opening an email. Customers use multiple channels on their route to making a purchase, and although some journeys are quick, many take place over weeks. Unifida’s Marketing attribution model estimates the impact of each touchpoint to influence an individuals’ decision to make a purchase, and aggregates this data to evaluate campaign and channel performance.

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