Report: CDPs prove to be key component in digital transformation
Customer Data Platforms are specialized software to assemble, unify, and share customer data. Europe is home to 60 of the 155 CDP vendors that the CDP Institute has identified.
o CDPs are becoming more mainstream.
o 60 CDP vendors in Europe and Africa: 40 new compared to 2020
o Campaign vendors account for more than 40% of the EMEA industry
o 2021 Revenues for EMEA-based CDP vendors are at least €500 million
o France, the UK and the Benelux are considered to be the more mature European markets. In Africa, South Africa, Kenya and Nigeria are the leading countries
o Maturity among marketers is growing, but explanation and guidance is still needed
o Experienced CDP service providers prove to be valuable to support marketers in this field
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