_COMPANY

Adapt and Clear Value join forces

Adapt adds leading customer strategy and CDP specialist Clear Value to its services. On January 1, 2022, Clear Value became part of Adapt Group and continues as the independent label Adapt Clear Value. This makes Adapt Clear Value the fourth Adapt organization in addition to the Analytics, Innovation and Up labels.

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_CDP

CDP in EMEA: January 2022 report

The new report by the CDP Institute shows that CDPs are becoming more mainstream. But for many companies selecting the right CDP still seems to be a challenge.

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_CDP | NEW SOLUTIONS

How UniFida uses AI for journey attribution

For all B2C and D2C companies marketing is a very substantial cost. No need to say that Marketing needs to know how it can best spend its budget across the customer journey and all direct channels. UniFida’s journey attribution is based on understanding customer journeys using AI.

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_NEW SOLUTIONS

Databricks launches its Lakehouse for Retail

Cloud database vendors are now starting to position themselves as a CDP too. Databricks is launching its first vertical-specific solution: Lakehouse for Retail, adding a new type of CDP to the market.

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_CDP | NEW SOLUTIONS

How a CDP Will Shape the Future of Hotel Marketing

Hotel companies must balance data-privacy concerns with the critical need for more personalized guest messaging. 20th July, 2021 | Luis Segredo, CEO at Data Travel, LLC on Hospitality.Net

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_CDP | NEW SOLUTIONS

mParticle raises $150 Million Series E

mParticle Raises $150 Million Series E to Help Teams Accelerate Time to Data Value. New York - 5th October, 2021 | mParticle announced that it has raised $150 million in Series E funding, led by Permira’s growth fund which backs leading tech-enabled and digital businesses. The funding will support mParticle’s continued global go-to-market expansion, as well as significant R&D investment as demand for customer data infrastructure continues to accelerate. With the round, Daniel Brenhouse, Principal at Permira, will join the mParticle Board of Directors.

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