We are customer integrators

What does this mean?

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Some references

  • Most experienced partner CDP Institute.
  • Just value. No overhead.
  • Independent.

“Our experience: the success of a Customer Data Platform or CDP isn’t about software.”

Case Studies

Case: leading retailer in babyfashion gets customer centric

This leading baby fashion retailer wanted to find an effective way to improve business…

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Case: leading food retailer integrates customer insights

This food retailer understood that capturing customer data from both the website…

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Case: electronics retailer transforming from product push to customer-centric selling

This Dutch electronics retailer is growing fast: both in like-for-like sales in stores…

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Case: world leader improves sales by standardizing sales process and using unified B2B2C insights

This Dutch company is a market leader in a niche market. Its challenge…

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Adapt Clear Value Whitepaper

What is our experience in selecting and deploying the best CDP? Download our whitepaper here.

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Our latest news and insights


CDP in EMEA: January 2022 report

The new report by the CDP Institute shows that CDPs are becoming more mainstream. But for many companies selecting the right CDP…

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How UniFida uses AI for journey attribution

For all B2C and D2C companies marketing is a very substantial cost. No need to say that Marketing needs to know how…

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Databricks launches its Lakehouse for Retail

Cloud database vendors are now starting to position themselves as a CDP too. Databricks is launching its first vertical-specific solution: Lakehouse for…

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Adapt and Clear Value join forces

Adapt adds leading customer strategy and CDP specialist Clear Value to its services. On January 1, 2022, Clear Value became part of…

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“Clear Value’s role was as an independent consultant working alongside Accenture in the process. The depth of knowledge and professionalism was a major contributor to why we have chosen and implemented a very powerful and fit for purpose CDP solution. Frans and his team are very capable, highly professional and I would recommend them strongly.”

Mike Rawson, citizenM

“Frans has created One CRM vision for Kamera Express in a short and efficient process; a thorough analysis of the current and desired status; a workable plan of approach involving all stakeholders. Result: not only a supported and unambiguous idea of what we had to do, but also a pragmatic plan of approach.”

Daniël van Dijkman, Kamera Express

“I have experienced the collaboration with Frans Melenhorst (Clear Value) as very professional and knowledgeable. Continuously maintains the progress of the project, escalates if necessary and is substantively strong in the field of customer data.”

Bjorn Quartel, Roompot Group

“With Frans you bring in a professional who can fall back on an enormous network in this domain. He is calm, keeps an overview and quickly gets to the heart of the matter. Takes all stakeholders into account in complex projects. In short, a very strong project manager.”

Tamara Smith-Zonneveld, PLUS Retail

About us

Integrity and independence build best businesses

We believe that you grow as a company if you always think, act and prioritize from the customer’s perspective; not from the options of a tool or internal motives. That you can only exceed customer expectations if you really understand your (desired) customers during their journey. And that reliable customer data are a vital basis for this.

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Contact us today

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